People try their first SVG with their favorite graphical editor or Notepad probably, upload it to their free web-account and then nothing happens, or they get an error. What can we do here: W3C could run a script (I have it ready) that forwards the content of any SVG file, sets the MIME-type right and instead gives a report in case of errors. Batik could add the option of trying your own URL next to the examples they provide with the webstarted Squiggle SVG-viewer they have on their site (and have some rasterizer service available as well; it's just to much of a disappointment to not be able to re-use your SVG in webpages and documents everybody can view, or properly put it on paper even). Though many people hate gimmicky stuff you can do with the newest MSN or you can download on your mobile by SMS-ing to one of the services that have these annoying advertisements on TV all the time, these things actually sell big time. Young people, often children, like these things. Though often far from real computer experts, these are the same people that actually install something if necessary and often even are the one to phone up for many neighbors, friends and family as soon as some computerproblem hits. They can spread all sorts of SVG-viewing and maybe also -editing software. We should tap into that